Many big companies domestically and internationally have been spending lots of money for marketing action. Creating the professional brand website in order to build brand identity for more opportunities to grow up the business, and attract more potential customers. Unfortunately, for the small and medium businesses, they may not be able to invest so much money to build a professional website platform. Due to the limitation of resources and business budget, the question is ‘How can small business will be more competitive by less spending on marketing budget’
Today, Buyers meet sellers easily through the internet. Customers can buy brand products directly on social media platform such as Facebook, Instagram. These platforms encourage businesses to approach target customers by commutation on platforms faster. How can we ensure that using only social media will be enough to be more competitive for good? Every businesses can be set up and use social media to communicate with the customers as well.
Business website is such a first touch point to connect people and brand. It’s all about the ability to present products or services of business. Communication in the same direction in order to create brand perception to customers. However Website could bring you much more customers or decrease number of customers as well. If customers pay attention to our competitor websites more than us, what should be happened next? So it doesn’t mean that business will take benefits from making a website all the time. If the key message or brand identity is incorrect or miscommunicate with target group.